5a0ad334f1872

Building a Strong Business Relationship

When it comes to business and sales, building a strong relationship is critical. The stronger your relationship is with your customer, the more likely they will be to refer you business. Every day, make an attempt to build on the relationships you have with your customer. Don’t just say hi as they walk in and goodbye as they leave. The last thing you want to do is make your customer feel like a statistic.

Let them know

Let them know that their business with you is appreciated. Talk to them, strike up a non-business conversation with them. It could involve just about anything, such as the weather, sports, a movie, pets, etc. Non-business conversation puts your customer at ease and gets them talking. The more they talk to you, the more they will open up to you, opening the door for more sales opportunities.

Or, you can keep it simple. For starters, get to know you customers by name, than address them by name. Say things such as, “how’s it going today?” Or “how was your weekend?” Or “is there anything I can help you with today?” Make your presence known and felt. Your customer wants to be appreciated, so take a few minutes of your time to show them that you care about them as a customer.

Ideas for Better Customer Relationship Management
 Keep information handy

Another way to strengthen your relationship with your customer is to keep a Rolodex handy with a list of all of your customers birthday’s, anniversaries, and special events. Keep your eyes and ears open for when customers talk about up coming events in their lives. Such as children’s birthdays and graduations. When the appropriate date approaches, send your customer a card, weather it is a holiday card, a birthday card, a graduation card, or a congratulatory card. Just send it.

Your customers will appreciate the fact that you remembered them on their special day. This will only strengthen the relationship you already have with them. There are many reasons to build a strong relationship with your customer, but two of the reasons remain to be key.

Customer service

There is no substitute for excellent customer service. Customer service is the most important thing to a customer, even more important than fees’. The second reason building relationships are so important is because of the referral process. A customer that is treated with respect and provided excellent customer service will most assuredly refer their family and friends to you. Why wouldn’t they?

Your most important asset is your customer, so build and strengthen the foundations you have with them. Buy building strong relationships, you will be building your sales.

shutterstock_1175899654-Converted-770x520

Using Your Online Presence to Drive Offline Sales

Do you own a traditional business with a physical location? Do you have an online presence to go along with it? If so, your website can serve dual purposes for your business. It can be an additional source for your customers to shop. And buy your products and services, or it can simply act as a supporting branch of your brick-and-mortar location. Either is a valid use for your online presence, but many traditional businesses use theirs for the latter – to drive traffic to their business’ physical location(s). So how can you use your website to drive customers to your store?

Use Your Website to Encourage Repeat Business from Current Customers

One of the biggest mistakes that most businesses make is constantly pursuing new customers and forgetting about existing customers. Avoid this at all cost. Your current customers have purchased from you in the past and they know your business. You simply cannot find a more qualified pool of people to market to, so take advantage of your relationship with them. Not only will your current customers be more likely to buy from you. But they’ll be more likely to recommend new customers to you, so keep them close by treating them well.

First you’ll have to collect their information so you can stay in touch with them and alert them about news and specials, etc., but once you’ve got that out of the way, there are several ways to encourage repeat business. Since an active customer base is the quickest and easiest way to boost sales, I’m going to focus on that aspect of using your online presence to drive offline sales in this article, but most of these ideas will work with new customers as well.

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store
Use Your Website to Build Credibility

One of the simplest ways to use your online presence to drive offline sales is to build credibility with site visitors. There are many, many ways to do this – here are a few.

Become a member of a reputable service organization – and make sure both your current and potential customers are well aware of that you are a member. Once you become a member of an organization like the Better Business Bureau, for example, you can put their logo on your site. This will give you a lot of credibility. Every chance you have to let your customers know about what a stand-up business you run, do it. You can do this with professional organizations, industry organizations, and chambers of commerce as well.

Use customer testimonials wisely. Most savvy business owners already know how valuable testimonials can be to establishing credibility. Well, what if you take a slightly different approach? Try using customer testimonials that focus on the benefits of your brick and mortar store. You obviously have customers who already shop at your physical location – ask the ones that love your products and services to help you with some testimonials about the virtues of your store.

With any testimonial, it’s best if you write it and then ask your customer to approve it. That way, you’ll get the testimonial you want when you want it without hassling your customer. All they have to do is sign off on it – not spend time writing it for you. Make it easy for them to help you out, and reward them when they do.

top11

Take proper control of your company web site

A recently carried out web-site review for a solid and successful company shows that there are quite a few mistakes that people make while designing their websites. It had followed most of the ‘rules’ for getting high traffic, but had somehow missed the mark. It was suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company’s otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause.

Coherence

The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company!

Co-ordination and management

The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not dealing with it?

The company’s paper publications were excellent, with attention to detail and a common style across the range from annual reports and press releases to marketing materials and recruitment leaflets. Each department’s copy passed through the hands of a small editorial team who corrected and improved the language and transformed it into a coherent company style. Beyond this, a director ensured consistency and coordinated the output of different departments in accordance with the board’s strategic demands.

Web Design and Development Process - Practic WEB

The web site was a totally different game.

The company leaders regarded the web site as a techie issue. The different departments were giving well-written copy, but there was no-one with proper editing experience to pull it together. Executives were satisfied with the web pages that were relevant to their own departmental responsibilities and were happy to leave the site management in the hands of someone who understood the technical issues involved. This was the equivalent of leaving paper publications in the hands of printers and graphic designers.

Proper execution

The lessons are clear. First, ensure proper executive oversight of your website. If it isn’t already, your site will soon be the most frequently viewed representation of your company. Second, make full use of professional editors for your site’s text. It depends upon your company’s circumstances whether you are better off doing this in house or outsourcing.

online_marketing_1140644148-1080x627

How to use Marketing to multiply your Advertising results

It can work with everything you want to multiply or are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.

What is magnetic marketing?

It is a process of attracting leads to you by offering them something of value first. Using ezine classified advertising and solo ads for an example, don’t try to close the deal all at once by attempting to drive your prospect to your website. Instead, start by giving the targeted prospect an offer they can’t refuse which would help you multiply your audience .

How to transform it into advertisement results?

The main problem with so many other ads is: they all really want the prospect to get excited and ‘click here’ without offering anything in return to really motivate them.

For about most of the ads that have ran and are right now still running to about 6 million people – with an audience that is mostly small business and internet related. You get and can still get that trickle of results.

Public relations versus marketing versus advertising – Writing for  Strategic Communication Industries

Now how about transforming it into a magnetic marketing campaign?

Take an example a small add and micro-target audience. Since companies pay quite well with retail sales you could find them everywhere. Then you can either purchase classified ads or solos. Even with a small subscriber base of two or three thousand, you will get a lot of leads and sales. Your new magnetic marketing will now have ad copy reading something more like this:

(If you like, you can subscribe, the email address and series are real).

What makes this ad now magnetic is that instead of trying to ‘make the sale’ of even driving your prospect to your website right away, your prospect now has the drive to contact you. In doing this, they become your lead.

They want to receive valuable information on a topic that interests them. Eventually They are plugged into your autoresponder and at the bottom of each valuable article in the series you send them, you drive them to your website. They now see you as a valuable provider of information and are more inclined to visit your website and do business with you.

Magnetic marketing works in any type of business or niche category. Give it a try. Put together some relevant content and make a valuable series for your prospects to subscribe to. Your business provides the solution to someone’s problem. Create a series of informative articles, reports, or eBooks that provides in depth information on the problem and solution to help grow and multiply.