The COVID-19 pandemic has impacted every element of the economy. Eventually we will witness its spillover effects for years to come. Here are the top 7 emerging trends in a post COVID-19 world.
This includes media and topics representing a number of cultures, sexualities, religions, etc. As well as representation for individuals with physical disabilities and intellectual disabilities. Buying behavior is indeed influenced by this cultural shift. 41% of shoppers have shifted their business away from a retailer that does not convey how essential inclusiveness is to them.
2. In Google SERPs, emphasis mostly on “Featured Snippet”.
The Nirvana of SEO has long been the highest possible presence on related Google searches. Additionally recent introduction to the “featured snippet” of highlighted text. That Google uses try to address the user’s question. It did that even without the user clicking on anything.
3. SEO for Voice Search:
The next change in SEO is voice search post COVID-19. If they can use voice-activated AI assistants on their gadgets. Or use their smartphones as walkie-talkies. Even more users might choose to talk to their search bars rather than type.
4. The problems of Adblockers.
Studies show that 27% of the internet users are expected to have installed some sort of ad blocker. Which may significantly eat into the revenue of various digital marketing strategies. Marketers can discover ways to avoid ad blockers so that makers of ad blockers can boost their apps. And also close the gaps.
5. Non-Linear Customer Journeys
The transition in consumer behavior is supposed to result in a reduced importance on the consumer journey. Which slowly takes opportunities through a defined Awareness-Consideration-Decision process. And a renewed importance on a spread of touchpoints that make a brand significantly present in the daily life of the customer.
6. Video Advertising
App developers are now upgrading their functionality to a degree that can generate user satisfaction. And reduce the change between multiple products. Eventually to get consumers engaged on it, companies encourage those features on their own, making it the best choice for advertisers to highlight their offerings. They often communicate vast sections of data in a relatively short, aside from being insightful and interactive.
7. AI for non-linear consumer journeys
Throughout diverse corporate methods and ads, AI is being applied in all various directions. While preferring personable websites over bland ones, users ignore and unsubscribe from mass-blasted email promotions. Leveraging machine learning is one form of producing. It includes stimulating, customizable interaction without recruiting hundreds of creatives and designers.