Advancements in digital marketing

In business markets, firms operating in developing economies deal advancements are likely to take place. This happens with burgeoning use of the internet, new electronic purchase methods. And a wide range of social media and online sales platforms. However for firm-initiated (i.e., paid media, owned media, and digital inbound marketing). The pattern of influence in the market is still unclear . And also for market-initiated (i.e., earned social media and organic search) digital communications on B2B sales and customer acquisition.


Gamification is an emerging digital marketing trend that incorporates game features into a website. This is a bit of an oversimplification. To increase customer loyalty, brand awareness, and sales all the things that make games engaging, addictive, and fun are now being used as marketing strategies for businesses. As 80 percent of smartphone users use their phone to play mobile games, it’s easy to see how gaming can be a draw in e-commerce, too. If more than 75 percent of your traffic comes from smartphones and mobile devices, or your analytics show a consistent rise in mobile traffic to your website, mobile-first design may be right for your business’s website.

Key Digital Marketing Agendas That Successful businesses Are Using | by  Evans Craig | Marketing And Growth Hacking
Mobile first websites

More websites are created with a mobile-first design With the decline of desktop usage and the prevalence of smartphones for the majority of our internet browsing. This can consist of touchscreen-friendly navigation, streamlined navigation menus, less text-heavy content, and functions like collapsible menus. The experience of mobile users is a bit tailored though.

Online advertising

This shift is even more dramatic in emerging markets because the rise in social media usage. And online advertising is the fastest advancements in these markets. Moreover, B2B e-business is outgrowing B2C due to the mobile usage of B2B applications. Customer demand is the prime priority. The marketing strategy that one chooses should directly depend on the demand itself.

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