Modern marketing relies on technology to analyze the comprehensive performance of a marketing campaign. And help guide future strategies and decision making. Additionally the best way to define a digital marketing platform is to break it down into its two parts. These are digital marketing and digital business platforms.
Social Media Marketing Platforms
Todays’ consumers are highly reliant on social media platforms such as Instagram, Facebook, LinkedIn, and Snapchat. This is why it is essential that brands are active across accounts. Consider these stats:
- On average users have about 8 social media accounts.
- An average of 2 hours and 22 minutes are spent on social per person per day.
- Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it.
- People spend about 1/7th of their waking time on social platforms.
Social media platforms allow marketers to reach their prospects in a myriad of ways. First, marketing teams can use these channels to distribute paid ads and sponsored content. Each platform has a way for marketing teams to create paid ad campaigns and segment users so these ads appear on the feeds of target audience members. While each platform is different, most have capabilities that allow marketing teams to place ads based on location, job title, interests, age, etc.
Email marketing campaigns allow organizations to stay connected with prospects and customers. Eventually sending them customized newsletters or offers based on past shopping history or brand engagements. If an individual has interacted with a few of your branded touchpoints . Mostly like an email offer for 10 percent off the items they have been considering or free shipping . Ultimately brings about a conversion. The conversion rates of this is much higher.
Affiliate marketing is similar to referral programs. It involves working with companies under the agreement that they promote your product. In exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some of the heavy lifting of promotion. However, you’re putting your brand’s reputation in someone else’s hands. So this type of marketing often requires more extensive monitoring and tracking.