MARKETING TECHNIQUES IN COVID
The year 2020 has been a tough year to start with. It was the complete opposite of vision 2020 that was predicted. But it had also been the year of challenges. We faced a viral pandemic with corona virus spreading rapidly throughout the country and also in the world. With this, India went into a lock down and with a blink of an eye, it has been almost a year since the pandemic. Most of the people are still unsure about going out. The basic essential services are food and water. Slowly educational institutes started reopening. At the same time it also affects the market of the country. It is not going to be the same as before. A business can survive with proper marketing but COVID-19 changed the game. Which gave rise to new marketing techniques and traditional marketing techniques were pushed back.
Here are the new marketing techniques that may work in this pandemic:
Marketing is essential in reaching out to customers. It is a challenge and since people are stuck at home. During this time most of them are on the internet. This is a big opportunity to reach out to those customers. if you dont have a website yet, create so that you could reach our to your customers.
However, since everything is online, there is vast competition in marketing.
Content marketing is educating the customers over selling to influence the buying behavior. It focuses on spreading information relevant to needs that can attract customers. It can be through- videos,blogs,webinars, or books which can be effective.
SOCIAL MEDIA MARKETING
Social media is a very essential need in marketing. It focuses on providing content that the customers are looking for with the shares of the information regarding a production. It also influences SEO( search engine optimisation) efforts which increases search results with the social media platforms like Facebook, Twitter, Instagram and whatsapp too. So it is effective because it is cost effective. And customers can also take to the sales person directly which has an easy message platform.
Paid marketing is something that you pay for to market your product. In online marketing it has PPC, Paid social media ads and SEM.
Which meant pay per click ads. It’s a type of marketing in which advertisers pay each time a user clicks on the ad. This is why we see some pop up ads in something that we don’t know. The most common type is when people search for a product in google. Suppose if you searched for sports shoes even when we stopped searching the ad, keep displaying every site we go to.
It is a practice of marketing a business using paid advertisements that appear on search engine result pages. Advertisers bid on keywords from the users of google.
It’s an advantage that it offers advertisers to put their ad in front of the customers that look upon it through google keywords that the customer searched for. And as you know nowadays that whatever the shopping might be first shop in google.
It is marketing that improves reputation if your business and its products and gives exposure to the customers that one need not pay for. Which basically called free media. Also it takes a variety of forms like- newspaper articles, radio, tv and also editorial. And is seen as trustworthy content.
Email marketing is one of the low cost marketing methods. It is the best way to pivot convert leads. It targets specific customers with a goal of influencing their purchase rate. And is seen as a way to reach customers through email. Unlike spams, direct marketing reaches the interested customers who are interested.
ITEMS IN DEMAND.
In a crisis situation like this one’s goal is to sell those products to promote items in demand. Items that which people can’t go without. Basic necessities like it’s winter people would always shop for sweatshirts and pants, body lotions. Make it smart.
GIFT CARD AMD VOCHERS.
Giving vouchers and gift cards that can be temptingly discounted one the next buy is what everyone wishes for. It can work for any industry. From store to saloons to spa to restaurants.
SALES AND DEALS.
In this kind of a situation even if there are tempting offers most them wouldn’t want to step out of the house. So having contacts with a delivery agency is a must. It can also work for any industry such as cosmetics, food, clothing, electronicS.
To create traffic to your website. One needs to have sales and deals. Like Nykaa has a lot of sales that people from different age groups wait for. For example, now Nykaa’s Pink Friday Sale is really famous. It is important and is essential to have deals like this.
This pandemic is wholly dependent on online marketing and is simple yet effective. Hope this article helps!!