Organic and paid search results: A primer

What do these terms mean?

Organic and paid search results have a few similarities along with a few differences. It is not difficult to differentiate between paid and organic search results. Paid search results are generally seen to be on top. These search results can be distinguished on the basis of the small tag saying ‘Ad’ or something similar. Even though paid search results don’t appear to fall under traditional marketing, it is a kind of an advertisement. This advertising industry is so huge that Google’s 97% of revenue comes from paid search results.

Organic search results on the other hand are unpaid search results. Organic search results come up just below the paid search results. Naturally, these search results do not have the ‘Ad’ tag beside them. Google organizes these search results taking into account multiple factors. These factors vary from the quality of content to the usage of certain keywords. Other factors such as meta-description, URL and catch-phrases also make a difference.

Why choose either of them?

While organic results try to outrank other similar results according to what the search engine algorithm prefers, it can take some time to master it. Fortunately, there are Search Engine Optimization sites to help you with it. More importantly, these SEOs are free and easily available. Of course, there is a difference between paid and free services in these SEOs too. It is important to highlight that it can be quite tricky to master the usage of SEOs. It can take a long time to navigate through this space to actually know what works and what doesn’t. This is the main reason why people resort to professionals when it comes to handling their website’s optimization.

Paid results on the other hand can be quick in rewarding you with returns and gains. Paid results will reap you instant rewards with an improved burst of traffic to your webpage. As expected though, these rewards are strictly restricted to the amount of money you are willing to pay. The duration and the extent of advertisement campaign is dependent upon your financial capacity.

Your webpage can take anywhere between 2 weeks to a couple of months for it to rank organically. Contrastingly, it can take approximately half an hour for your link to go live if you opt for paid search results.

Best of both worlds

While this may seem like a debate to prove one system more effective than the other, the reality is that it’s always preferable to reap benefits from both the systems. Paid search results is an effective approach for webpages looking for an explosive growth. It is advisable to use the paid search results for the a period of time until your webpage has a considerable amount of traffic. Even though organic search results give webpages more credibility and a stable traffic, it is also true that this traffic isn’t created in a vacuum. Once your webpage reaches a particular amount of online traffic, switching to organic results would not be a bad business decision.

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