Facebook vs LinkedIn Ads: Facebook & LinkedIn share a variety of similarities. the way they approach the audience, their digital marketing, each has their own perks. The question here is a quite tricky one to answer. Learn the difference between Facebook vs LinkedIn ads. Each platform presents its own perks with different business objectives in mind. Probing on this let us dive into the most sought out questions in the industry and how do we answer it.
The two platforms are the most advertised on social media sites. this makes our topic a real concern for advertisers and businesses around different sectors of the market. Both the platforms provide a wide range of services and ideas.
Facebook vs LinkedIn Ads. – points to be considered.
A few things are to be considered before we decide on the platform we advertise on-
1- The target audience.
2- User count
3- Which aspect of your advertisement relates to the audience?
4- Financial investment on advertising.
5- Design and aesthetics of the ad to be developed.
Let us look into these points briefly to understand the basics of our choices.
1- The Target Audience
Every social media platform engagement thrives on choice and selection of audience. For example- if our audience is young, we can look at platforms like Instagram, snapchat, or even Facebook. But if our business model is professional, it leads to sites like LinkedIn.
what to choose?
Keeping this in mind, we can clearly differentiate the platform if we decide on the audience we have to influence.
For wider reach and other target audience- Facebook
For professional audience- LinkedIn
2- User Count- Facebook vs LinkedIn Ads.
With an estimated 2.6 million users, Facebook has a mix of users from every sphere be it marketing, business or just normal users . LinkedIn, with over 756 million users around the world is a hub for professionals who are present on both the platforms.
how does user count benefit us?
For a big user count alone, Facebook qualifies as an ideal site, and if you have your target audience in mind, you can easily choose between the two. Facebook can be called as “Unprofessional LinkedIn” for that matter.
A specific industry, keeping in mind the audience to cater to directs us to LinkedIn.
3- Facebook vs LinkedIn ads.- Advertisement aspects.
When it comes to the problem of audience attention, both the platforms prove to be equally engaging and great. But looking at the details, Facebook offers a more specified target option.
categories that Facebook uses are-
– Basic/general interests
– Liked pages, tags
– Important events in their lives
– Demographics
– Location
– Purchase history
– Education level
– Business/industry
looking at LinkedIn…
being a professional site it concerns itself only with the professional background of its users and hence, less choices to differentiate on.
– Demographics
– Location
– School/college attended
– Alumni relations
– Industry/ business
– Current status in the sector
– Company/ entrepreneur/ employee
– LinkedIn groups
It is quite obvious to see if the advertisers business plan is clear, they can easily manage to identify the site of their choice.
4- Monetary Investment : Facebook vs LinkedIn Ads.
The most basic problem that arises during advertising is the financial investment they can put in.
Cost Per Click- Facebook vs LinkedIn Ads.
CPC- cost per click has a different level on each platform. they both have their pros and cons with them. For small companies , it is not easier to advertise on platforms like LinkedIn as it requires a heavy amount of investment, while it is a platform that can easily boost their business if used effectively. seeing the Facebook vs LinkedIn ads. perspective-
For each click on Facebook-
– Average CPC equals around $0.97
– Definitely cost efficient.
– Not a sure shot mark for strong and efficient leads
On comparison, LinkedIn’s CPC-
– About $5.26 per click
– not pocket friendly
– Can provide a higher value lead with the service and target group it provides.
5- Design and Aesthetics of the Ad to be developed.
The way of interacting and expanding your business model generally depends upon the kind of interactive content that has been put up to engage the audience. The more unique the experience is, the more it tends to make an impression on our minds. With this in mind, Facebook offers a wide range of formats to choose from like-
– Photo ads, video ads
– Instant experiences
– Story ads
– Carousel and messenger ads.
With so many options, Facebook increases its chances to engage its audience and also increases its chances to click on the advertisement displayed.
LinkedIn offers many interactive options as well, but not as wide and interactive as Facebook.
– Display ads
– Sponsored ads
– In mail, text ads
– Dynamic ads
Although LinkedIn has limited options, the platform mainly focuses on professionals and hence it is easier to grab attention and increase the CPC easily.
Pros and Cons of Facebook Advertisement-
While you can serve to a wide base of audience, ROI, very low CPC, have on point targeting with variety of options to advertise, it might not be a successful attempt as Facebook is not known to be a B2B format platform.
Pros and Cons of LinkedIn advertising-
Having a B2B customer database, each lead is worth more. While it has a much smaller audience, targets are mostly professional with not much advertising options.
What to choose ultimately- Facebook vs LinkedIn Ads.
Concluding the Facebook vs LinkedIn ads. debate, both the platforms provide a wide range of opportunities and user base to choose from. The point is what we want from our ads and how do we project & choose the best audience for it. While both the platforms share similar foundations, there is a still a difference in the audience. Therefore, while choosing and investing in either, make sure to define your goals according to what your business plan needs to achieve. Assess the platform. If it offers a chance for growth on both sides of the range, that is the platform you invest in (ROI).
Some of the points that can help you make a choice provided you test them both platforms are- Clicks, CPC, conversions, Impressions and many more.