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Facebook vs. LinkedIn ads. (5 differences)

 Facebook vs LinkedIn Ads: Facebook & LinkedIn share a variety of similarities. the way they approach the audience, their digital marketing, each has their own perks. The question here is a quite tricky one to answer.  Learn the difference between Facebook vs LinkedIn ads. Each platform presents its own perks with different business objectives in mind. Probing on this let us dive into the most sought out questions in the industry and how do we answer it.

The two platforms are the most advertised on social media sites. this makes our topic a real concern for advertisers and businesses around different sectors of the market. Both the platforms provide a wide range of services and ideas.

Facebook vs. LinkedIn ads.

differences in advertising

 

 

Facebook vs LinkedIn Ads. – points to be considered.


A few things are to be considered before we decide on the platform we advertise on-
1- The target audience.
2- User count
3- Which aspect of your advertisement relates to the audience?
4- Financial investment on advertising.
5- Design and aesthetics of the ad to be developed.

                         

Let us look into these points briefly to understand the basics of our choices.


1- The Target Audience


Every social media platform engagement thrives on choice and selection of audience. For example- if our audience is young, we can look at platforms like Instagram, snapchat, or even Facebook. But if our business model is professional, it leads to sites like LinkedIn.

what to choose?

Keeping this in mind, we can clearly differentiate the platform if we decide on the audience we have to influence.
For wider reach and other target audience- Facebook
For professional audience- LinkedIn



2- User Count- Facebook vs LinkedIn Ads.


With an estimated 2.6 million users, Facebook has a mix of users from every sphere be it marketing, business or just normal users . LinkedIn, with over 756 million users around the world is a hub for professionals who are present on both the platforms.

 how does user count benefit us?

For a big user count alone, Facebook qualifies as an ideal site, and if you have your target audience in mind, you can easily choose between the two. Facebook can be called as “Unprofessional LinkedIn” for that matter.
A specific industry, keeping in mind the audience to cater to directs us to LinkedIn.

                   

3- Facebook vs LinkedIn ads.- Advertisement aspects.


When it comes to the problem of audience attention, both the platforms prove to be equally engaging and great. But looking at the details, Facebook offers a more specified target option.

                           

 


categories that Facebook uses are-


– Basic/general interests
– Liked pages, tags
– Important events in their lives
– Demographics
– Location
– Purchase history
– Education level
– Business/industry

                         Facebook vs LinkedIn Ads.- Facebook stats.



 looking at LinkedIn…

being a professional site it concerns itself only with the professional background of its users and hence, less choices to differentiate on.
– Demographics
– Location
– School/college attended
– Alumni relations
– Industry/ business
– Current status in the sector
– Company/ entrepreneur/ employee
– LinkedIn groups

                          Facebook vs LinkedIn Ads.- LinkedIn adv.


It is quite obvious to see if the advertisers business plan is clear, they can easily manage to identify the site of their choice.



4- Monetary Investment : Facebook vs LinkedIn Ads.


The most basic problem that arises during advertising is the financial investment they can put in.

Cost Per Click- Facebook vs LinkedIn Ads.

CPC- cost per click has a different level on each platform. they both have their pros and cons with them. For small companies , it is not easier to advertise on platforms like LinkedIn as it requires a heavy amount of investment, while it is a platform that can easily boost their business if used effectively. seeing the Facebook vs LinkedIn ads. perspective- 


For each click on Facebook-


– Average CPC equals around $0.97
– Definitely cost efficient.
– Not a sure shot mark for strong and efficient leads


On comparison, LinkedIn’s CPC-


– About $5.26 per click
– not pocket friendly
– Can provide a higher value lead with the service and target group it provides.



5- Design and Aesthetics of the Ad to be developed.


The way of interacting and expanding your business model generally depends upon the kind of interactive content that has been put up to engage the audience. The more unique the experience is, the more it tends to make an impression on our minds. With this in mind, Facebook offers a wide range of formats to choose from like-
– Photo ads, video ads
– Instant experiences
– Story ads
– Carousel and messenger ads.
With so many options, Facebook increases its chances to engage its audience and also increases its chances to click on the advertisement displayed.

LinkedIn offers many interactive options as well, but not as wide and interactive as Facebook.
– Display ads
– Sponsored ads
– In mail, text ads
– Dynamic ads
Although LinkedIn has limited options, the platform mainly focuses on professionals and hence it is easier to grab attention and increase the CPC easily.


Pros and Cons of Facebook Advertisement-


While you can serve to a wide base of audience, ROI, very low CPC, have on point targeting with variety of options to advertise, it might not be a successful attempt as Facebook is not known to be a B2B format platform.


Pros and Cons of LinkedIn advertising-


Having a B2B customer database, each lead is worth more. While it has a much smaller audience, targets are mostly professional with not much advertising options.

                         Facebook vs LinkedIn Ads - B2B adv.

What to choose ultimately- Facebook vs LinkedIn Ads.


 Concluding the Facebook vs LinkedIn ads. debate, both the platforms provide a wide range of opportunities and user base to choose from. The point is what we want from our ads and how do we project & choose the best audience for it. While both the platforms share similar foundations, there is a still a difference in the audience. Therefore, while choosing and investing in either, make sure to define your goals according to what your business plan needs to achieve. Assess the platform. If it offers a chance for growth on both sides of the range, that is the platform you invest in (ROI).

Some of the points that can help you make a choice provided you test them both platforms are- Clicks, CPC, conversions, Impressions and many more.

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MARKETING TECHNIQUES IN COVID

MARKETING TECHNIQUES IN COVID

The year 2020 has been a tough year to start with. It was the complete opposite of vision 2020 that was predicted. But it had also been the year of challenges. We faced a viral pandemic with corona virus spreading rapidly throughout the country and also in the world. With this, India went into a lock down and with a blink of an eye, it has been almost a year since the pandemic. Most of the people are still unsure about going out. The basic essential services are food and water. Slowly educational institutes started reopening. At the same time it also affects the market of the country. It is not going to be the same as before. A business can survive with proper marketing but COVID-19  changed the game. Which gave rise to new marketing techniques and traditional marketing techniques were pushed back.

Here are the new marketing techniques that may work in this pandemic:

Online marketing:

 image source for online marketing

Marketing is essential in reaching out to customers. It is a challenge and since people are stuck at home. During this time most of them are on the internet. This is a big opportunity to reach out to those customers. if you dont have a website yet, create so that you could reach our to your customers.

However, since everything is online, there is vast competition in marketing.

CONTENT MARKETING

image source for content matketing.

Content marketing is educating the customers over selling to influence the buying behavior. It focuses on spreading information relevant to needs that can attract customers. It can be through- videos,blogs,webinars, or books which can be effective.

SOCIAL MEDIA MARKETING

image for social media marketing.

Social media is a very essential need in marketing. It focuses on providing content that the customers are looking for with the shares of the information regarding a production. It also influences SEO( search engine optimisation) efforts which increases search results with the social media platforms like Facebook, Twitter, Instagram and whatsapp too. So it is effective because it is cost effective. And customers can also take to the sales person directly which has an easy message platform.

PAID MARKETING

a thumbnail of paid marketing

Paid marketing is something that you pay for to market your product. In online marketing it has PPC, Paid social media ads and SEM.

PPC

 Which meant pay per click ads. It’s a type of marketing in which advertisers pay each time a user clicks on the ad. This is why we see some pop up ads in something that we don’t know. The most common type is when people search for a product in google. Suppose if you searched for sports shoes even when we stopped searching the ad, keep displaying every site we go to.

SEM

It is a practice of marketing a business using paid advertisements that appear on search engine result pages. Advertisers bid on keywords from the users of google.

It’s an advantage that it offers advertisers to put their ad in front of the customers that look upon it through google keywords that the customer searched for. And as you know nowadays that whatever the shopping might be first shop in google. 

PR MARKETING

source for pr marketing

It is marketing that improves reputation if your business and its products and gives exposure to the customers that one need not pay for. Which basically called free media. Also it takes a variety of forms like- newspaper articles, radio, tv and also editorial. And is seen as trustworthy content.

EMAIL MARKETING

email marketing image source

Email marketing is one of the low cost marketing methods. It is the best way to pivot convert leads. It targets specific customers with a goal of influencing their purchase rate. And is seen as a way to reach customers through email. Unlike spams, direct marketing reaches the interested customers who are interested.

ITEMS IN DEMAND.

TRENDING PRODUCTS IMAGE SOURCE

In a crisis situation like this one’s goal is to sell those products to promote items in demand. Items that which people can’t go without. Basic necessities like it’s winter people would always shop for sweatshirts and pants, body lotions. Make it smart.

GIFT CARD AMD VOCHERS.

gift vouvher image source

Giving vouchers and gift cards that can be temptingly discounted one the next buy is what everyone wishes for. It can work for any industry. From store to saloons to spa to restaurants.

DOOR DELIVERY.

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SALES AND DEALS.

In this kind of a situation even if there are tempting offers most them wouldn’t want to step out of the house. So having contacts with a delivery agency is a must. It can also work for any industry such as cosmetics, food, clothing, electronicS.

image source for sale

To create traffic to your website. One needs to have sales and deals. Like Nykaa has a lot of sales that people from different age groups wait for. For example, now Nykaa’s Pink Friday Sale is really famous. It is important and is essential to have deals like this. 

This pandemic is wholly dependent on online marketing and is simple yet effective. Hope this article helps!!